Other Products

APPS offers a suite of stand-alone ancillary products. Each of these customizable products was designed and developed to empower, guide, and support you on your journey to maximize your airline revenues through ancillaries

Internet Booking Engine (IBE)

Our novel Internet Booking Engine (IBE) was specifically developed to help you maximize your conversion with its appealing design, efficient functionalities, and a fully-functional CMS that’s easy to use and manage.

The customizable engine follows your airline’s branding guidelines to seamlessly blend into your online platforms, and is optimized to work in sync with APPS and our other products.


Our Travel Agent Platform enables airlines to optimize their distribution channels and increase their load factor with a smart API that can integrate with any existing system. The user-friendly platform includes a web interface for offline and online travel agencies, allowing them to access, book, and mark-up their net fares with utmost ease and convenience. Moreover, airlines can enjoy the following benefits.

  • Reduce your B2B distribution costs (by avoiding GDS fees)
  • Reach a wider audience in international markets
  • Set sales goals for travel agents and reward them with cash back and commissions
  • Offer benefits to travel agents (special luggage allowances, booking upgrades, etc.)

    With more than 25 years in the Airline and Travel industry, we provide insights on traveler needs and expectations in every aspect of service.

    We provide an add-on service delivered by a dedicated In-Flight Ancillary Experts to work with the Airline to provide the latest trends to enhance its In-flight ancillary sales. We offer you a holistic view and identification of key growth opportunities and action plan along with the technical and financial gateways to host and sell such ancillary services.

    Sky Mall

    Sky Mall enables airlines to offer a seamless shopping experience to their travelers. Using a secure online financial gateway and an e-commerce platform that integrates with existing systems and mobile apps, we can connect your travelers to thousands of global duty and duty-free outlets; this makes it easy and convenient for travelers to purchase travel-related goods anytime throughout their journey and have it delivered it on-board, home or hotel.

    CRM for Airlines

    We provide an intelligent customer data platform, to provide a customized Customer Relationship Management (CRM) platform for airlines. With the flexibility to integrate with existing applications, our CRM for Airlines platform offers a wide variety of functionalities and features to help you:

  • Increase efficiencies and target the right customers at the right time
  • Maximize engagement and turn visitors to customers
  • Maximize reach through smart interactions across various communication channels